If you follow our work, it's no secret that I'm a "baseball guy." In my opinion Major League Baseball Opening Day, by all rights, should be a national holiday. A day to plant yourself at a ballpark or in front of a TV and celebrate the coming of spring with the arrival of our national pastime. With new leaves on the trees arrives a new seasonal MLB ad. campaign. Each year these efforts are headlined by shiny new assets & eye-popping visuals, but typically lacking the story/"t